Customer In The Boardroom? Crafting Customer-Based Business Strategy

Customer In The Boardroom? Crafting Customer-Based Business Strategy

by Rama Bijapurkar

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book synopsis/description:

Customer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process if they are to continue to grow profitably and secure their future.

Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy.

ISBN:
9788132106357
Category:
Management Studies
Language:
English
Format:
Hardback
Year of Publication:
2012
Publisher:
Response Books (Sage India)
Condition:
Brand New
Pages:
260