Marketing Your Book
You have written a book, seen it published, held it and savoured the moment. It's now time to let others know about it so that sales materialize and your book is read. Among the hundreds of thousands of books out there, your audience needs to find your book and, once they have found it, have enough reason to like it.
There are ways we will help you market your book too, if you wish to avail of these options.
- Your book will be listed for sale on our online bookstore. Listing is free and your only charge is a percentage of the marked price of the book on each transaction
- Your book will be listed for sale on the website of our online channel partner indiaplaza.com. Listing is free. You will be charged a percentage of the marked price of the book upon each sale.
- Subject to your approval, your book will be placed for sale in various branches of the Oxford Bookstore, a division of Apeejay Oxford Bookstores Private Limited. For further details, drop us a line at editorialservices at dogearsetc dot com.
- You can ask for your own blog where you can constantly update your readers on various aspects of your book. The url of your book will be http://authors.dogearsetc.com/yourname and will be accessible through various search engines
- The Publisher's Post is a weekly newsletter that we send out updating readers on information about the book publishing industry in India. The newsletter has a readership of 750+, including publishers and booksellers. Your book may be listed among the new releases featured in the newsletter
- If you wish, we can help you enlist the services of marketing agencies who will help you market your book and organize activities that fit your budget
While writing your book, there are many things to bear in mind. The first point to take note of may seem obvious but is very important.
a. Write the best book you can:That means no punctuation mistakes, a consistent style and making sure every sentence, paragraph and chapter belong.
Here's a nice collection of articles that might help you improve your manuscript.
Before you set out to write this book, you probably had organized your thoughts. You need to revisit them, thus preparing for the next step:
b. Know why:
You need to know why you wrote this book so that you can explain it while marketing the book. Your answer should be brief, just a sentence long. However, if the need arises, you should be able to expand on your thoughts, into one or more detailed paragraphs.
c. Think hard about ways you can sell.
After we publish your book, we will provide you many options to help you sell it (see above). However, at CinnamonTeal we ensure that the rights to the book remain with you and you can, therefore, distribute it elsewhere and market it as you like. Before you seek other channels of distribution, you are required to contact us to ensure that there are no conflicts of interest.
Marketing a book takes a lot of effort. There are many books published these days and therefore you need to communicate the essence and value of your book very clearly. You can engage a professional agency to do this (and CinnamonTeal will help you find one) but you should not have too much trouble doing it yourself.
We also provide you with your own space to market your book. That means, you can set up your own blog, your own homepage and even start your own conversation on our forum. Additionally, you may write about your book on other blogs and discussion forums. However, do remember that your readers will want to know why your book is so special among all the others out there and will want to ensure that your book interests them. So go, oblige them.
There are other ways you can promote your book too. Ways such as:
a. Sending out a press release
b. E-mailing your family and friends and telling them to pass on the word
c. Having a newsletter that you can send to those who might care
d. Designing a brochure that you can send out with email or display at a bookstore or library
Remember that selling a book is a difficult task but it definitely isn't impossible. It will take tireless effort but you will have to keep persevering. Take the help of friends and learn how to take a "no". In the end, it's all worth the while.