Monetizing Your Writing
Upon the launch of Expressions, genuine concerns were raised as to how this might help authors themselves - given that there was no immediate monetary gain to be had. Point taken. To that end, we hope to attract enough viewers who will in turn appreciate good writing and some of whom will, hopefully, be there to scout for talent they can publish.
In her blog, Lisa Haneberg challenges traditional publishers to rise up to this new challenge. She says
How will writers make a living? The question of monetizing one’s writing is challenging. When something becomes a commodity, it loses value. With the cost of entry being very low, we writers will have lots of sisters and brothers elbowing with us for readership. This means a couple things. Being known - our platform - is more important than ever. In a sea of available books, we need to stand out. Design and presentation will become more important - think Target. Ease of purchase and use will be more important, too. Funny, but I just don’t see traditional publishers coming out winners here (unless they reinvent themselves).
Takers, anyone?