Far From The Madding Crowd

Here’s a fun article on Lulu, “the iTunes of literature“, from the Times of London. The author argues in favour of Print-On-Demand, a service recently introduced in India by CinnamonTeal Print & Publishing Services. Put simply, Print-On-Demand allows one book to be printed at a time. That avoids the need for investments in expensive inventories. Further, Print-On-Demand allows the author to be in direct control of her manuscript and allows for extremely low turnaround times of about a week. Contrast that with the traditional publishing process, which takes one-to-two years from contract to finished book (if one is lucky enough to get a contract in the first place).