Intercultural Communication: Building a Global Community

by Fay Patel, Mingsheng Li, Prahalad Sooknanan

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book synopsis/description:

Competence in communicating across cultures is a prerequisite for success in today’s fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.

By integrating glocal perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values

ISBN:
9788132106340
Category:
Business and Economy
Language:
English
Format:
Hardback
Year of Publication:
2011
Publisher:
Sage India
Condition:
Brand New
Pages:
232
Tags:
Intercultural Communication, Socio-cultural Situations