This blog post is inspired by one on Zynga where the author has identified the “four secrets behind Zynga’s narcotically addictive games”. Anyone who has played games developed by the iconic company, like Farmville for instance, will describe quite passionately how these games can keep you engaged for hours on end. As I read through […]

Yes, we still call it that. We spent the last weekend in Bombay (or Mumbai to whom the old name doesn’t appeal). The nature of our work there left us with much free time so we decided to do the next best thing - scour for books. We spent some time at the Strand Book […]